In 2006 Pay Per Click advertising has become an accepted part of most online strategies. But what will the future hold? How much will good positions cost in the future? What kind of strategies will companies need to adopt to succeed online?

This month PPC guru Toby Kesterton gazes into his crystal ball for LeadGenerators to bring you an exclusive glimpse of the future of paid search… More

This is the third part of eight in my guide to Search Engine Optimisation; the part art, part science approach to getting your site listed in the search engines in order to attract traffic. Whether a site is online for commercial or not-for-profit aims, everyone wants to be seen online, and I’m going to tell you just how to achieve it. This series of articles will show you the eight crucial stages in improving your website so that your site will get more and better traffic from the search engines. The first two articles in the series were 1. Letting Engines See Your Site and 2. Choosing Tasty Keywords

Remember, SEO takes time to pay off, but the traffic that SEO generates costs you nothing (unlike Pay per Click), and should eventually make up 70% of all traffic to your site. Ears pricking up? Then let’s get right into the meat of part three and look at how to optimise the title tag of your website. More

So, after reading last month’s column, you’re now armed with enough information to entice women to your website. However, this does not mean that your work here is finished. In the first eight seconds of reaching your site she would have already decided whether she wants to shop with you or not based solely on the way your website looks.

Think of the first view of a website as equivalent to any business’s TV or print ad, or even your shop front. Simply, if you want the sale it has to appeal! More

Welcome to the May edition of the LG Search Index, LeadGenerators’ own unique, pioneering index of what internet users are searching for on a
month-by-month basis.
We have selected the ten largest online industry sectors and we actively monitor the changes in the number of users searching in that sector. More

Q: I’ve heard a lot recently about Google site maps. Is there any difference between a regular site map and a Google site map? -- Alan, Basingstoke

A: Hi Alan. Thanks for your question. Essentially, a Google Site Map and a regular site map are both an index of your site. More