We keep talking about how relevant “keyword rich” content is an important element for search engine optimisation to improve your site’s rankings. This article by Salima on Virgin Trains is, in my opinion, an excellent example of how relevant content can also be utilised to make the visitor experience more interesting and increase the performance of your site. More

The online marketing world is abuzz with talk of the promise of Web 2.0 and Travel 2.0, which smacks of all the “wild west” promises of untold fortunes for those who go west. Toby Kesterton, our resident SEO guru shares his refreshingly sober view of the business case for social networking. This is the first of a series of his articles that we will be featuring. More

As mentioned in my introduction to this newsletter, we are very excited by our guest writer, Kevin May, editor of Travolution Magazine. In this article, Kevin shares his views on Web 2.0 and offers some of his ideas of how this applies to the travel industry. More

Websites are, in essence, your online salesperson, tasked with the hard job of turning your traffic into actions (enquiries, phone calls or sales).  That said, in order to improve the conversion rate of your site, we should look at how well your site copy helps achieve this objective.  In the following article, Daphne Gray Grant, looks at one way that we can improve your website’s “sales speak” to increase its ability to sell: http://www.conversionchronicles.com/How_Adjectives_Can_Kill_Your_Conversion_Rate.html

This is the penultimate episode of my eight part guide to Search Engine Optimisation; the part art, part science approach to getting your site listed in the search engines and attracting traffic to your site. The previous parts: 1. Common Design Faults, 2. Choosing Tasty Keywords, 3. Your Title Tag, 4. Page Copy, 5. Meta tags and 6. Alt Tags are all available when you click on the appropriate link above. More

Q: Hi Vicky. After attending one of your seminars it was apparent that my website had been built without integrating the various structural SEO considerations. Is this not something that my original designer should have done?
- Charles, Hampshire

A: Hi Charles. This is a problem that we come across time and again here at LeadGenerators and the answer unfortunately is, ‘No’. Your designer was probably given the brief to design a web site for you that was functional, graphically rich, relevant for your product and one that is effective at reaching the customer and not the search engine. More