Lists  

• Store unlimited amounts of lists safely and securely.
• Create lists effortlessly using our advanced upload features.
• Edit/Add/Delete names from any list at any time.
• Remove all duplicates from your email list - NEW
• Validate all errors and typos in your email list, eg. john@hotmail.xom and delete errors - NEW  

Letters

• Upload and store an unlimited number of letters at one time.
• Password protected online access to system at all times.
• Easy self-explanatory steps to creating and editing a letter.
• Upload HTML files.
• A powerful HTML editor that allows you to change font, colours, links, images, tables, lists and lots more.
• Preview option before sending.

Customisation

• Customise your email for each recipient:
  • Personalise for Dear <Mr> <John> <Smith>
  • Write to thank for the purchase of <pink thong> on <1 st July>
  • Make appropriate suggestions: We think that you might be interested in <Majorca Family> holidays starting at just £<199>.

Image hosting

• Easy uploading of images to the image library.
• Safe and secure image library.
• Reuse images on multiple letters.

Templates - NEW

• LeadGenerators can design professional graphic templates for you.
• Use templates as many times as you want changing your texts each time.
• Examples of templates include:
  • Newsletter template with sections and anchor links for regular features
  • Special Offers email with bold graphics and spaces for your latest prices
  • Late Deals email with graphics for upcoming events
  • News announcements for new products
  • Multiple creative ideas so you can rotate concepts
  • Trade announcements with less graphics but very smart presentation
  • Regular letter with company header, footer and possibly borders.

Sending

• Controlled zone for launching emails.
• Email delivery controlled to avoid spam traps.
• Email delivery controlled to avoid overloading servers (akin to DOS attacks).

Unsubscribe Handling

• Automatic unsubscribe handling.
• Permanent record of customers who have unsubscribed – will never send to unsubscribed customers again.
• Real time removal from any upcoming letters.

Reports  

• Complete online reporting of all newsletter and e-mail campaigns.
• Real time tracking of results with statistics updated immediately.
• Summary reports of each campaign to let you judge effectiveness of campaigns, "at a glance".
• Breakdown for every customer by email address.
• Click-Thru statistics.
• "Opened" e-mail statistics.
• "Unsubscribe" statistics.
• Hard and soft bounces are spelled out in detail in the reports.

Spam

• LeadGenerators do not allow spamming from our service
• We maintain a literature library on avoiding sending spam.
• We can advise on best practices to how to be classifies as spam.
• Use of best practice technology to help ISP’s spam filters.
• All customers must sign our anti-spam policy.

http://www.lgmailer.co.uk/images/EmailBestPractices.pdf