Does the thought of Online Marketing or Social Media leave you feeling
a little baffled and inadequate? LeadGenerators can put you back in the driving seat of your Online Marketing, showing you how to build and implement an effective Internet Marketing or Social Media campaign that will boost your online sales and increase your ROI.
Who should attend? If you are a marketing or business manager, who does not feel comfortable with the subject and would like to get back in the driver’s seat of your Online Marketing or Social Media programs, then you would greatly benefit from our seminars and training sessions..
a little baffled and inadequate? LeadGenerators can put you back in the driving seat of your Online Marketing, showing you how to build and implement an effective Internet Marketing or Social Media campaign that will boost your online sales and increase your ROI.
Who should attend? If you are a marketing or business manager, who does not feel comfortable with the subject and would like to get back in the driver’s seat of your Online Marketing or Social Media programs, then you would greatly benefit from our seminars and training sessions..
LeadGenerators 1 Day Internet Marketing Training Seminars.
Our Internet Marketing seminar is designed to help you to develop stronger and more effective internet marketing programs that will boost online sales and increase return on investment.
What Will you Learn?
Our seminars focus on several different topics, and during the course of the day we will cover the following areas:
The Difference between Offline and Online Marketing: Learn the difference between the two and how to use this knowledge to understand the philosophy of Online Marketing and how to think like an Online Marketing manager.
Keyword Research: The importance of keyword research as the cornerstone of all search marketing. Our Internet Marketing training will cover both how to research keywords, and how to decide which ones match your marketing objectives and are worth incorporating into your campaigns.
Search Marketing: Our very popular PPC and SEO workshop will teach you how to understand both of these important areas of search marketing and how to use your new found knowledge to achieve better rankings and better traffic for your site.
Social Media Marketing: Our Internet Marketing seminar will teach you how to use Social Media as part of an integrated Online Marketing Strategy, and will focus on the following areas:
Site Conversion Strategies: We will cover the basic techniques for improving your website in order to ensure that it works harder for you, converting traffic into sales, brochure requests, phone calls (whatever you need). You will come away from our Internet Marketing training having learnt the techniques and tips that will help you to improve site conversion and increase your leads and sales.
Email Marketing: We will discuss the basic principles of email marketing as a relationship building program.
What will you take home?
Having attended our Internet Marketing seminar, you will be armed with the knowledge and tools you need to make a difference to your Internet Marketing program and to boost your company’s online sales.
Interested in attending?
If you would like to attend or if you have any questions please contact Frank Orman at frankorman@leadgenerators.co.uk or call us on 020 8878 3739 .
Delegate Fees
Seminars sponsored by LeadGenerators - £115 per delegate (discount for multiple attendees). For seminars sponsored by other associations, please contact us for further details.
The Internet Marketing Training we Offer
We offer three types of Internet Marketing training seminars for our clients;
Small Group Seminars: We offer a number of one day Internet Marketing training sessions on Online Marketing for a small group of businesses throughout the year. These are usually for groups of up to 10 businesses and are held as a round table forum. We cover a range of concepts and programs that will help businesses get a better understanding of online marketing and how to get the most out of it. For a list of upcoming dates, please see the dates on the right of this page.
Association Seminars: These are catered to the membership of trade associations. While we are flexible regarding the arrangements, the association tends to arrange the venue and a light lunch and invites its members to attend.
Corporate Training Days: Many businesses and corporations have their own internal marketing departments that are increasingly getting involved in various online marketing activities. Our bespoke Internet Marketing seminar days are ideal for training staff in subjects such as keyword research (the backbone of most online marketing decisions), pay per click management, search engine optimization strategies, key phrase enriching content for search engines, landing page development, site conversion best practices, blog writing and other social media engagement. As expected, we will tailor our Internet Marketing training according to the needs of each client.
Register Now
To register for our seminars, please download our pdf registration form, fill out your details and fax it back to us.
Our Internet Marketing seminar is designed to help you to develop stronger and more effective internet marketing programs that will boost online sales and increase return on investment.
What Will you Learn?
Our seminars focus on several different topics, and during the course of the day we will cover the following areas:
The Difference between Offline and Online Marketing: Learn the difference between the two and how to use this knowledge to understand the philosophy of Online Marketing and how to think like an Online Marketing manager.
Keyword Research: The importance of keyword research as the cornerstone of all search marketing. Our Internet Marketing training will cover both how to research keywords, and how to decide which ones match your marketing objectives and are worth incorporating into your campaigns.
Search Marketing: Our very popular PPC and SEO workshop will teach you how to understand both of these important areas of search marketing and how to use your new found knowledge to achieve better rankings and better traffic for your site.
- Pay Per Click Advertising: We will cover tools and techniques that will help you to improve the effectiveness of pay per click campaigns and ensure that they deliver the right number of targeted leads at the right price. We will also cover the different pay per click search engines (Google, Yahoo!, MSN and MIVA) and discuss how to select those that suit your campaign best.
- Search Engine Optimisation: As optimisation should represent about 70% of your targeted traffic, it is important to learn how search engines think in order to get good rankings for your website on the most suitable keywords. Within our Internet Marketing training, we will cover the important aspects of optimisation including keyword rich content, site structure and navigation issues, linking programmes, Web PRs and site maps.
Social Media Marketing: Our Internet Marketing seminar will teach you how to use Social Media as part of an integrated Online Marketing Strategy, and will focus on the following areas:
- A Simple Definition of Social Media: Right! Actually it is easier than you think and will be a good starting point for the session.
- Objectives of Social Media: We will talk about the different objectives of Social Media and help you decide which are important for you. We will be looking at how Social Media can provide an alternative way for customers to engage with your brand, how it can be used as an effective way of increasing conversions from initial interest to sales, how it can be used to increase word-of-mouth marketing for increased traffic and sales, and how Social Media can be used as part of your SEO arsenal to achieve better rankings for your site and double exposure in search engines for your brand.
- Case Studies: We will use real, down-to-earth case studies of some of the programs that we have worked on for our clients, to show you how we have used simple concepts to build an online community and achieve the Online Marketing objectives.
Site Conversion Strategies: We will cover the basic techniques for improving your website in order to ensure that it works harder for you, converting traffic into sales, brochure requests, phone calls (whatever you need). You will come away from our Internet Marketing training having learnt the techniques and tips that will help you to improve site conversion and increase your leads and sales.
Email Marketing: We will discuss the basic principles of email marketing as a relationship building program.
What will you take home?
Having attended our Internet Marketing seminar, you will be armed with the knowledge and tools you need to make a difference to your Internet Marketing program and to boost your company’s online sales.
Interested in attending?
If you would like to attend or if you have any questions please contact Frank Orman at frankorman@leadgenerators.co.uk or call us on 020 8878 3739 .
Delegate Fees
Seminars sponsored by LeadGenerators - £115 per delegate (discount for multiple attendees). For seminars sponsored by other associations, please contact us for further details.
The Internet Marketing Training we Offer
We offer three types of Internet Marketing training seminars for our clients;
Small Group Seminars: We offer a number of one day Internet Marketing training sessions on Online Marketing for a small group of businesses throughout the year. These are usually for groups of up to 10 businesses and are held as a round table forum. We cover a range of concepts and programs that will help businesses get a better understanding of online marketing and how to get the most out of it. For a list of upcoming dates, please see the dates on the right of this page.
Association Seminars: These are catered to the membership of trade associations. While we are flexible regarding the arrangements, the association tends to arrange the venue and a light lunch and invites its members to attend.
Corporate Training Days: Many businesses and corporations have their own internal marketing departments that are increasingly getting involved in various online marketing activities. Our bespoke Internet Marketing seminar days are ideal for training staff in subjects such as keyword research (the backbone of most online marketing decisions), pay per click management, search engine optimization strategies, key phrase enriching content for search engines, landing page development, site conversion best practices, blog writing and other social media engagement. As expected, we will tailor our Internet Marketing training according to the needs of each client.
Register Now
To register for our seminars, please download our pdf registration form, fill out your details and fax it back to us.
