Turn your visitors into buyers

After spending time and money getting PPC and SEO, and your expensive print advertising and radio campaigns to deliver traffic to your site, how many sales did your site generate?

Site conversion is all about how well your site converts traffic into leads or sales.

It seems so obvious, yet so many of our clients come to us asking for traffic solutions without considering how to convert this traffic into business.

Our philosophy is based on using the best of what has worked in the marketplace for the last 10,000 years! After all, nothing has changed - it is still all about people doing business with people.

Super Salesperson: Your site needs to be a super salesperson. You would expect nothing less from your offline call centre salesperson or any other salesperson who represents you, so why not expect the same high standards from your site? In order to sell, you have to be prepared to introduce your product, discuss it, offer it, give an opinion, suggest. Easy? Actually this is one of the most difficult parts of any sales process.

Navigation: Again, like a super salesperson, you need to take your visitors by the hand and lead them around your online shop (as you would in a real shop) and show them what you want them to see and what you want them to buy.

Sales Pitch: We call this site copy. You might call it sales pitch. Whatever it is called, it is what makes people buy. We all know what buttons to push to get people to buy from us. We do it every day. Your site should do it too.

Speed: Many factors in websites make for a slow browsing, selecting and purchasing experience. It turns people off. It can be fixed and, when you get more speed, you get more sales.

Online Purchasing: If dynamic packaging is the promise (especially in the travel industry) "dynamic dinosaur" is the reality for most customers. Again, the fix is usually easier and quicker than expected and the results can be stunning.

Over the years, LeadGenerators has had the luxury of experimenting with many ideas and for many clients. We have the techniques and the tools to make your site convert well. As a result, we are now often achieving site conversion rates of over 15-20%.