Search engine optimisation is the cornerstone of search marketing. It
works for our clients because, when done correctly, it delivers very targeted
traffic, and targeted traffic delivers good business. Statistics show
that SEO represents about 70% of all search traffic and so can make a big
difference to the success of your online marketing campaigns.
Search engines decide how high to rank your site based on how
relevant your site is to each and every keyword in your SEO strategy. The
higher up on the rankings your site appears on each of the selected keywords,
the more of this targeted traffic your site will receive. So, for example,
if your site talks about holidays in Marmaris, Turkey, then your site will
be relevant for the keyword phrase "Marmaris holidays". If it also talks
about "special offers in Antalya", then your site will also be relevant for
the phrase "offers in Antalya".
Being relevant (being in the results pages) is important but
the million dollar question is how to rise from position 357,491 to the first
or second page for each keyword.
There are many factors to take into consideration for a well
balanced SEO program (we call it the
SEO puzzle
) but, unfortunately, no quick fixes or short cuts.
Whichever strategy you adopt for your SEO program, the essence
of achieving good rankings is based on providing both your readers and the
search engines with a good spread of informative, useful and keyword enhanced
content throughout your site.
There is a reason why good optimisers say that content is king.
But is being at the top good for business?
Not always. Some keyword deliver just traffic and waste your
call centre time without converting into sales, while other keywords tend
to deliver much better conversions with less input from your staff. We believe
that a good SEO program does not focus on winning every keyword battle but
that budgets should be used only to fight for and win good positions for
keywords that deliver business.
We admit that it is a different approach but that is why our
campaigns make more business sense and how we can boast such enviable results
for our clients.
