Web PR is an advanced method of spreading the word about your service or product. It is similar to an offline media PR service but focuses on online news services and search engines. Online press releases are also distributed to traditional journalists, freelance journalists, editors, online newsrooms and industry analysts.
Popular online news feeds include Yahoo News, Google News, AltaVista, AlltheWeb, Lycos, Topix.
Good for search engines: Web PR generates links and traffic to your site. This increases your rankings in important search engines. We achieve this by getting our copywriter to create texts that are keyword enriched. The result is that when we submit your article to the major news feeds, they not only link back to your site but the search engines also recognise the keywords and increase rankings.
Good for Customers: Web PR is also an excellent way of generating more business. It serves the traditional role of bringing the public to your website and offering them the opportunity of finding out more about your company and what you offer. In addition, many journalists follow the news feeds to find information for their articles.
This double impact is what makes Web PR such a profitable part of your online marketing program.
