Strategies
Improving the effectiveness of your website
There are two basic methods of improving the results of your online marketing programs. The first is to generate more traffic to your site. The second is to improve website conversion rates.
No matter how you are acquiring traffic to your site, implementing basic Site Conversion Strategies is in most cases quick and easy, and a great way to increase website conversions and improve the effectiveness of your site at a low cost.
Why LeadGenerators?The internet is a visual communications medium. To create the best websites, you need to think both in terms of inspiring sales and communicating through graphics. In most cases, our Site Conversion Programs are a very simple and low-cost combination of graphics and copywriting - yet very effective in improving your website conversions.
Let our experience work for you to increase your online sales and reduce your overall cost per acquisition.
Our experience shows us that focusing on simple graphics, sales copy and calls to action are key to high website conversion rates. We do extensive research and work closely with you to make sure we deliver an efficient solution targeted to your needs.
Graphics
When it comes to websites, we believe that graphics should be employed to communicate your core marketing messages. They are key to portraying your offering and evoking the product or the destination, as well as to keep your navigation as simple and clear as possible. We have found that by concentrating on simple graphic concepts, we have been able to achieve our greatest successes in increasing website conversions for our clients.
Sales Copy
Your website can be your online sales function and its web copy should be written to inspire, educate and sell your products. When trying to find how to "speak" effectively to your site visitors, we often find your best call centre employees provide the right inspiration. They are already experts and know what buttons to push to induce a sale - they do it every day! We are experts in translating their skills and knowledge into powerful copy that will improve your website conversion rates.
Calls to Action
Often the easiest way of improving the effectiveness of your site is to provide multiple calls to action. These can be as simple as providing additional telephone numbers, call back options and enquiry forms. We can help you plan which calls to action to choose and where to implement them to get the best website conversion rate improvements.
Integrated ApproachBy carrying out an in-depth keyword analysis, we can often help you identify new opportunities for your business. This could mean providing additional landing pages to get even more from traffic on your site - and thus improve website conversion.
