LeadGenerators Online Marketing for the Travel Industry

Tour Operators and Travel Agencies? We take you wherever you want to go!

In the ever-changing online marketplace, LeadGenerators has built an enviable reputation of developing profitable internet marketing strategies for the travel industry.

LeadGenerators has served the travel industry for many years and understands that, when it comes to marketing holidays and destinations online, a different approach is needed to ensure success. What is more, with the diverse shopping trends of holidaymakers, there is no ‘one size fits all’ approach that suits all travel companies. Different companies of different sizes and with different goals require different strategies.

Let’s take a look at the LeadGenerators range of exclusive campaigns and products for the travel industry.

Our PPC and SEO campaigns take the specificities of the sector and use them to your advantage.

To avoid paying excessive amounts per click, we focus on in-depth and up-to-the-minute keyword research in our unique Four-Level Keyword Research Plan. It is not easy finding niche groupings of keywords that represent more targeted traffic at a lower cost per click; but we know that the larger the campaign, the better your return on investment. Our four-level keyword campaigns are created using the concept of the “long tail”, and exceed many hundreds of keywords and keyphrases. This highly expanded keyword research also means our Search Engine Optimisation (SEO) program is wider-reaching, more targeted and delivers better results than those of our competitors.

LG Products for the Travel Industry
As well as our unique PPC and SEO strategies and programs, LeadGenerators have also pioneered a range of great products, designed specifically with the travel industry in mind. These include, our own booking system, LG HolidayBuilder, which results in much higher conversions from traffic to sales than rival Dynamic Packaging (DP) systems.

However, the travel market is diverse, and different clients need different products, and to this end we have also created an alternative to dynamic packaging for companies.

Dynamic Packaging has great promise, but we find that many of our clients get better results from LG HolidayFinder, which doesn’t use XML feeds, and often returns results quicker.

We have experience with a wide range of XML DP and allocation-based booking systems such as Travelink, TopDog, Travel Options and Atolis, and we have been integrating them into successful online marketing strategies for our clients in the travel industry for several years.

One of our flagship products is LG Highway. This is a highly flexible Content Management System (CMS) that is easy to use and to maintain, and was designed in-house by LeadGenerators specifically with the travel industry in mind. With this system it becomes easy to load and maintain your products, and no technical expertise is necessary. All changes you make are immediately visible to your visitors.

LG HolidayBuilder was designed and built by LeadGenerators specifically to provide our clients in the travel industry with an affordable alternative to the high cost dynamic holiday building systems available in the market today. LG HolidayBuilder uses the success of our LG Highway content management system to deliver results. This is great for clients, as it lets customers build holidays with the minimum of fuss.

LG HolidayFinder is another product built as an extension to our licensed LG Highway. Now you can quickly and easily load a range of packaged holidays into your website. This is great for clients, because the HolidayFinder enables your customers to search your range of holiday packages by date, by duration, by price...in fact by any combination of their choice. As it is based on an independent database, all searches are quick and easy, and, best of all, the database always says yes!

LG Seasonality Management We understand that product demand in the travel industry is highly seasonal. LeadGenerators has a proven track record of managing seasonality and maximising your profitability with our in-depth knowledge of worldwide purchasing patterns and fluctuations throughout the year. We can use this knowledge to extend buying seasons for our clients.

LeadGenerators think differently! Received wisdom will tell you that traffic converted into sales is always better than traffic converted into enquiries. LeadGenerators’ experience gives us the confidence to challenge this opinion. We help our clients make the correct decision based on our own research, not just slavishly following the internet fashions of the day. Fresh thinking of this calibre pays off for our clients.

LeadGenerators Online Marketing
for the Travel Industry;
A Five Star Service!